Intern - Product Marketing
Itron is at the forefront of a rapidly evolving global industry. Through innovative technology and services, we are working to create more insightful utilities, smarter cities and a more resourceful world. Join us.
As a Product Marketing Intern, you’ll work to plan and implement projects that support Product Marketing Managers in the Outcomes business unit. The goal of product marketing is to grow revenue and market share. In this role you will interact directly with the product marketing team and support efforts with sales, product management, sales enablement, marketing, partners, and analysts.
You’ll also work collaboratively with a product marketing team and learn about scheduling and planning marketing projects, estimating cost and managing projects to completion. You will support the development of market messaging and promotional activities through internal coordination, writing and editing of sales and market collateral.
We are seeking a self-starter with a “roll-up-the-sleeves” mindset who enjoys working in a highly dynamic startup-like environment.
Duration: minimum 20 hours/wk during the academic year, 40 hours/wk in summer. Internship to begin January/February 2022.
Duties & Responsibilities
- Develop marketing plan and related campaign content to support lines of business targets and goals in collaboration with product management group and Itron sales.
- Support product management and sales with go-to-market (GTM) plan, including: value proposition, market segmentation, competitive analysis, commercial model, delivery model, etc.
- Coordinate with resources in corporate marketing group, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product-group based marketing campaigns and related activities.
- Continuously improve and enable sales team through training and awareness campaigns.
- Follow up on lead management through marketing campaigns to drive new client acquisition & sales revenue.
- Deliver relevant campaign content to the corporate marketing calendar.
- Collaborate with corporate marketing team and the product marketing and product line management team to ensure related marketing activities and programs are executed in a timely and effective manner.
- Support content marketing, including writing collateral and promotions with internal and external partners, i.e., write blogs, whitepapers, website copy and other documents.
- Manage trade show and Itron event management with internal and external parties including analyzing the performance of demand generation and develop action plans.
Required Skills & Experience
- Education: enrolled in a related degree program (i.e. marketing, communications, technical communications)
- Efficient organizational skills and ability to work independently to organize unstructured information
- Strong writing skills and verbal communication, including delivery of presentations
- Ability to manage multiple tasks and work towards achieving long-term goals
- Proficient intermediate level skills in Microsoft Word, Excel and PowerPoint
- Available at least 20 hours/wk during the academic year, 40 hours/wk in summer.
Preferred Skills & Experience
- Prior related experience
- Advanced skills in Microsoft Word, Excel and PowerPoint
- Knowledge of Workfront or other related content management system
- Experience using Microsoft Teams and Sharepoint or other workplace collaboration tools
Itron is an Equal Opportunity, Affirmative Action Employer. Qualified applicants are considered without regard to race, color, religion, citizenship, sex (including gender identity, gender expression and pregnancy), sexual orientation, age, national origin, military or veteran status, political preference, marital status, mental or physical disability including medical condition), genetic information or other status protected by law. If you require an accommodation in order to apply to this position, please contact your local recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.
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Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure services to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com.