Entertainment Market Research Analyst/Sr. Analyst
Who We Are
National Research Group (NRG) is a fast-growing research and insights agency that top entertainment companies trust to decode consumer tastes and trends around the world. With the entertainment ecosystem in a period of immense change, we are looking for the best and the brightest to help shape the future of storytelling for the world’s most admired and innovative content creators.
Why You’ll Love It Here
We are inspired by working with storytellers that challenge us to think differently and see the world in new ways. As a result, our business is driven by creative, curious, and inventive people who have a passion for pop culture. We work as a collective across disciplines and geographies to bring together the best thinking for every assignment, delivering insights to bold storytellers everywhere.
The Opportunity
We are seeking a Research Analyst or Senior Analyst to join our rapidly growing Content & Strategy team. In this role, you will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to support research initiatives that help answer important strategic questions around content and marketing from the biggest movie studios, TV networks and streaming platforms.
If you’re passionate about qualitative and quantitative research; if you possess a natural ability to visualize data and bring it to life through storytelling; if you geek out on entertainment – this opportunity is for you.
The Role
- Collaborate on entertainment market research studies including but not limited to: concept evaluation, brand studies, content optimization tests (movies and series), messaging/positioning evaluation, creative material tests, market sizing and segmentation, and trackers. Many studies are a combination of quantitative and qualitative.
- Support on all steps of a project including but not limited to: research design, questionnaire and discussion guide development, data analysis, report writing and presentation.
- Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports, ensuring the consistent delivery of high quality deliverables.
- Stay abreast of entertainment, pop culture, research and media trends.
Who You Are
- Internally-motivated self-starter who continuously strives to get things done well, regardless of challenges encountered.
- Critical thinker, able to address issues using creative, collaborative tactics.
- Successfully manages time and multiple competing priorities in order to ensure deadlines are always met.
- Team player who is able to work collaboratively.
Ideal Candidate
- 1-3 years’ experience working in consumer research (ideally with an entertainment focus).
- BA/BS with a strong academic record, and with a degree in a business or social science field, or one with an emphasis on statistics or quantitative research methodologies.
- Experience of qualitative techniques and approaches across audiences (e.g. kids) and platforms (online and in-person).
- Some experience with the following data analysis techniques: statistical significance testing, correlations analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Ability to apply techniques a plus, but not required.
- Strong interest in entertainment.
- Excellent PowerPoint, Excel, written and visual communication skills. Ideally, experience with other platforms such as Google Docs, Slides, Keynote, etc.
- Excellent oral communication skills.
- Excellent attention to detail and organizational skills.
- Strong interpersonal skills, with the ability to work harmoniously and effectively within a team and across teams.
- Upholding and showing leadership around NRG’s core values of excellence, innovation, collaboration, enthusiasm, and grit.
Position Type
This is a full-time, exempt position.
Work Environment
NRG provides flexible work options – employees will be given the choice to work remotely, work out of a designated office (Playa Vista, New York, or London) or a hybrid of the two. This role routinely uses standard office equipment.
Required Application Materials:
- Resume
- Cover Letter which should include:
- Why do you want to work at NRG?
- Why are you interested in entertainment?