Marketing Communications (MarCom) Specialist
Marketing Communications (MarCom) Specialist
Business Entity: Hamilton Storage
Location: Franklin, MA
Job Description
Creates, implements, and assists marketing communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Assists in the research and development of content for publication of products. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks.
Essential responsibilities include:
- Administer and maintain the email marketing (Hubspot) and customer-relationship management system (Salesforce) for Hamilton Storage
- Manage and maintain user permissions and data
- Manage and develop workflows
- Troubleshoot reported errors and act as technical support
- Partner with Hamilton Marcom HQ on global strategy initiatives and projects related to email marketing and lead nurturing as it relates to Hamilton Storage
- Identify opportunities for lead nurturing and workflow improvements
- Provide recommendations to improve conversion, identifying and reducing frictions in the customer journey
- Gather and define project requirements, structuring hypotheses and defining success metrics
- Collect and analyze digital reporting data from the website, HubSpot, and Salesforce to identify and share actionable insights with the Hamilton Storage Sales & Marketing team. The reporting strategy, KPIs, and framework will be provided by Hamilton Company Marcom HQ in Reno
- Monitor and maintain reporting to identify positive and negative trends on a monthly, quarterly, and yearly basis
- Deliver deep-dive analyses of mid- or post-campaign performance and ad hoc requests to put forward hypotheses and recommendations for future initiatives and programs
- Manage all aspects of Hamilton Storage email/push deployment including ideation, requesting creative, content coordination, segmentation, building, testing, launching, post deployment tracking
- Collaborates with sales or marketing representatives to fully understand product and communication needs
- Gathers the materials necessary to understand the specific project; analyzes these materials to determine the most effective implementation techniques
- Presents design ideas and recommendations to relevant others
- Evaluates success of campaigns when completed
Qualifications
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Excellent time management skills with proven ability to meet deadlines
- Strong analytical and problem-solving skills
- Proficient with Microsoft Office Suite, Adobe Creative Suite (inDesign, Photoshop, Illustrator)
Education and Experience
- Bachelor's degree
- Five to six years of related experience
Company Description
HAMILTON Storage provides automation solutions to customers in life science and clinical research. The company develops modular, scalable systems that automate sample storage, management and processing. Hamilton provides all the benefits of advanced automation without the complexity associated with installing, operating and maintaining large-scale custom systems.
Acquired in 2007, HAMILTON Storage is headquartered in Franklin, Massachusetts, USA with R&D facilities co-existing in both Franklin, MA and Bonaduz, Switzerland. The decentralized R&D organization benefits both production and marketing, and allows Hamilton to stay close to the local markets and respond quickly to market needs.
Additional Information
- Diverse portfolio of exciting and innovative design projects
- Tremendous opportunities for professional growth
- Commitment to sustainable design
- Competitive Compensation
- Excellent Benefit Package includes medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more
- Solid Stable Company
- Drug free workplace
Learn more about us at: www.hamiltoncompany.com
It is the policy of this organization to provide equal employment opportunities to all qualified applicants without regard to race, creed, color, national origin, sex, age 40 and over, disability, marital status, sexual orientation, gender identity, genetic information, citizenship status, religious preference, or veteran status in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.