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Research Director

Support sales department in generating revenue through use of ratings data to create audience estimates and qualitative reports. Create and maintain ratings estimates and Wide Orbit inventory for KTBC. Track in-market NSI shares and demo skews each month. Download Nielsen ratings data into Wide Orbit each month. Use NLTV portal to pull custom rating reports. Maintain Prime Lingo (Scarborough research) database and issue weekly CMR Kantar reports. Prepare sales pieces for presentation to local and national clients. Train account executives in use of research sales tools. Accompany sales personnel on client calls as necessary. Assist reps in pulling post buy analysis reports. Must be computer literate and have good communication skills. Candidates with knowledge of Nielsen/Ariana/NLTV, Wide Orbit Media Sales, Prime Lingo, Microsoft Excel and PowerPoint preferred. Knowledge of WO Traffic, CMR-Kantar helpful.
To apply, go to to complete the online application. If applicable for position, provide demo reel link in cover letter/resume.