Life Sciences Marketing Writer, Reagent Services

Piscataway

The position is responsible for the generation and maintenance of GenScript’s marketing content and will create content that are suitable to fulfill promotional opportunities as well as brand awareness.

The marketing writer reports to North American Regional Marketing Manager, works with team of product managers and regional marketing to run online, offline marketing campaigns through multiple channels, including but not limited to social network, search engine, email, conferences and trade shows. The team would be responsible for product and brand awareness in North America.

Responsibilities: 

1. Create contents for North American region related commercial materials including:

2. Coordinate with internal and external Subject Matter Experts (SMEs) to create content or transform technical materials (articles, case studies, presentations, posters, etc.) into credible and compelling content items for marketing use.

3. Work collaboratively with key departments (Marketing, Sales, R&D, etc) and vendors of content programs to understand the campaign needs and turn them into content

4. Evaluate and arrange to purchase content from publishers

5. Participate in nurturing network of external experts, including key opinion leaders (KOLs), key opinion consumers (KOCs) to generate content

6. Support adaptation of content for social media

7. Perform other key project responsibilities as required

Qualifications:

1. Master’s degree or above in life sciences discipline, preferably in biology related area

2. Scientific education background, ideally with an emphasis in life sciences, pharmaceutical sciences, health care or related field preferred

3. 2+ years of experience in scientific writing, digital communications, web content writing, copy writing or related positions

4. Experience in digital content management, publishing and graphic design are desirable 

5. Strong writing skills, adaptable to both long and short format content 

6. Tenacious research and project management abilities

7. Able to multitask, able to work independently and as a team